Suits You, Sir – A Stylish History of Savile Row


Thanks to its long history and exquisite tailoring, we love Savile Row at the Park Grand London. Hyde Park is just around the corner from Savile Row, meaning it’s easy for guests at our London Hyde Park hotel to experience the luxurious offerings found on Savile Row for themselves. Here’s everything you need to know about the street and its history before your visit.

Early history and the emergence of bespoke tailoring

Savile Row has a history dating back to the 18th century. The street was originally erected between 1731 and 1735, though both the interiors and exteriors have undergone extensive transformation over the years. To begin with, the Row, then known as Savile Street, was occupied by high-ranking military officers, politicians, and playwrights. It wasn’t until the middle of the 19th century that tailors began to move into the street, and the name changed from Savile Street to Savile Row.

One of the most notable tailors to have occupied Savile Row is Henry Poole & Co. The company is credited with creating the first ever dinner jacket, designed and made using specifications from Edward VII in the 1880s. Since then they have had a close relationship with the British Royal Family. Henry Pool & Co still has a presence on Savile Row, along with other well-established names in tailoring such as Dege and Skinner, Norton and Sons, Gieves & Hawkes, and Stowers Bespoke.

Other notable names on Savile Row

The Savile Row Bespoke Association

The number of bespoke tailors on Savile Row has fluctuated a great deal since the 1950s and so The Savile Row Bespoke Association was founded in 2004. Its core aim is to protect the bespoke tailors on Savile Row and the surrounding area, as well as to maintain and develop their practise. Bespoke tailors can become members but one of the core requirements is that they put at least 50 hours of hand labour into each two-piece suit they design.

Abercrombie and Fitch

One of Savile Row’s most controversial occupants, the American chain Abercrombie and Fitch first applied for a store in 2012. They were initially denied after a protest from The Savile Row Bespoke Association – who feared allowing a big-name chain on the Row would drive up rents –  but their store opened a year later in 2013.

The Beatles

While Savile Row is most known for its connection to fashion, it also has a notable connection with music. From 1968 until 1975, The Beatles multimedia corporation, Apple Corps, had a home at 3 Savile Row. Various artists recorded music in their studio there, and it’s where The Beatles themselves recorded Let It Be. The band’s final live performance, known simply as ‘the rooftop concert’, was on the roof of the building, and Tommy Nutter – another notable tailor on Savile Row – dressed three of the four Beatles for the famous artwork of Abbey Road.

If you’re staying at our London Hyde Park Hotel, Savile Row is easily accessible by car or by tube. The Park Grand London Hyde Park is just 20 minutes away, so you can sit back and relax in comfort after a long day of shopping!