Opened in 1999 as part of the impending millennium celebrations, the structure was at the time the world’s tallest ferris wheel, standing at 135 metres (443 ft). It was surpassed by the Star of Nanchang (520 ft) in 2006, followed by the Singapore Flyer (541 ft) in 2008, and most recently, the 167.6-metre (550 ft) High Roller in Las Vegas in 2014.
However, the Coca-Cola London Eye remains the world’s tallest cantilevered observation wheel and continues to offer some of the best views in the whole of the capital.
Outstanding vistas for guests to enjoy
Located at the Riverside Building on Westminster Bridge Road in the heart of the City of Westminster, the attraction is situated in the perfect position to give visitors a fantastic view of some of the most historic and important landmarks in the whole of the city.
Offering unparallelled vision over the surrounding area, the London Eye has become a must-see attraction for visitors to the capital, with 360-degree views across the City of Westminster, the City of London, the houses of parliament and beyond.
Designed by the husband-and-wife architect team of Julia Barfield and David Marks, the structure features 32 individual cabins capable of completing a full rotation around the circumference of the wheel every 30 minutes.
Each weighs approximately ten tonnes and is capable of accommodating up to 25 guests. Furthermore, the wheel rotates slowly enough to allow passengers to easily alight at ground level while it remains fully in motion at all times.
Attracting upwards of 3.5 million visitors each year, adult admission will cost visitors £20.70, while children can ride the wheel for £14. Youngsters under the age of four can ride for free.
A number of other attractions can also be enjoyed by guests, with the London Eye 4D Experience free to enter for all those who purchase a ticket to ride the wheel.
This multi-sensory, special effects-packed experience enables visitors to see the English capital come alive before their very eyes and is the perfect way to start or finish any trip to the Coca-Cola London Eye.
A wealth of nearby attractions
It is not just the Coca-Cola London Eye that sees visitors flocking to this busy part of the capital though, as there are many more outstanding and popular attractions in close proximity.
Individuals planning a trip to the City of Westminster might like to take a tour of the Palace of Westminster (home to the houses of parliament and the seat of British democracy), or they might enjoy a trip to the famous Elizabeth Tower and Big Ben.
Travellers keen to enjoy some well-deserved retail therapy can also find just that by heading to nearby Lower Marsh.
Travel options to the Coca-Cola London Eye
Visitors planning to head to the Coca-Cola London Eye have plenty of options open to them in terms of the best way to get there.
The London Underground is perhaps one of the most hassle-free options for travellers, with several nearby Underground stations for visitors to make use of. These include:
- Waterloo (Bakerloo, Jubilee, Northern and Waterloo & City lines)
- Embankment (Bakerloo, Circle, District and Northern lines)
- Westminster (Circle, District and Jubilee lines)
- Lambeth North (Bakerloo line)
- Charing Cross (Bakerloo and Northern lines)
Meanwhile, individuals heading into the centre of London from further afield can make use of national rail services to London Waterloo station, which lies just a few minutes’ walk from the Coca-Cola London Eye.
Anyone wishing to drive to the attraction should be prepared for significant volumes of traffic, as the City of Westminster is one of the most popular areas of the capital for visitors to explore.
That said, there are a number of local parking options, including dedicated parking for the Coca-Cola London Eye and a number of nearby paid-for facilities, including Leake Court Car Park, Hungerford Bridge Car Park and Cornwall Road Car Park.