Celebrating the return of the Great British Beer Festival


Address: Olympia London, Hammersmith Road, Kensington, London W14 8UX

There’s no better way for visitors to London to experience the great British tipple that is a pint of beer than to head along to this year’s Great British Beer Festival – a celebration of everything beer-related that is taking place in August!

Travellers from far and wide will be making their way to this year’s festival venue with just one thing on their mind – to sample as many fabulous and varied beers and beer-inspired delights as possible.

Organised by the Campaign for Real Ale (CAMRA), the Great British Beer Festival 2016 is expected to attract upwards of 55,000 festivalgoers and everyone hopes it will be the biggest and best event to date.

What to expect from this year’s Great British Beer Festival

With more than 900 real ales, ciders, perries and international beers on offer at this year’s festival, the event promises to be a true attraction for anyone with a hankering for this refreshing and delicious beverage.

Many of the UK’s best-known breweries will be represented at this year’s festival, while a small army of small-scale producers will also be out in force to showcase their wares. With a delicious beer guaranteed to be found to suit every taste, there truly will be something for everyone at this year’s event.

It is not just the vast selection of outstanding brewers and beers that make the Great British Beer Festival such a must-see attraction for lovers of this alcoholic brew, as other entertainment is also being put on by CAMRA to satisfy the desire of revellers for live music while they drink.

Acts that will be taking to the stage during the course of this year’s festival include Company B, Pete Watkins, Oysterband, Ezio, Bogus Brothers, the Fulham Brass Band and the Chaminade String Quartet.

Revellers can also take part in several Tutored Tastings, where they will be offered expert guidance on how to distinguish the many complex flavours within some of the festival’s favourite beers.

The Champion Beer of Britain competition will also take place across the Tuesday and Wednesday of the festival, with categories to include Mild, Bitter, Strong Bitter, Golden Ale and overall national champion.

Meanwhile, Beer & Cheese with Christine Cryne is another special event that will see revellers offered insight into how to best pair their favourite beverages with a selection of delicious cheeses and other light bites for the best effect.

With stands aplenty for visitors to enjoy tastings and to converse with the brewers of the hundreds of delicious ales and beverages, visitors can learn all about the brewing process of making their favourite tipple, as well as gaining a deeper insight into its history and heritage, plus much more.

Essential information for festivalgoers

The Great British Beer Festival 2016 will be taking place at the Olympia London exhibition centre in Kensington, London from August 9th to 13th. Open daily for visitors to enjoy the many beers and beer-related attractions on offer, the official opening times are:

Tuesday (August 9th): 12 pm to 5 pm (trade only)
Tuesday (August 9th): 5 pm to 10.30 pm (open to public)
Wednesday (August 10th): 12 pm to 10.30 pm
Thursday (August 11th): 12 pm to 10.30 pm
Friday (August 12th): 12 pm to 10.30 pm
Saturday (August 13th): 11 am to 7 pm

This year, the Great British Beer Festival 2016 will be taking place across two halls; the larger, and aptly named, Olympia Grand Hall and the slightly smaller, but equally impressive, Olympia National Hall.

Getting to this year’s Great British Beer Festival venue

Olympia London is a venue that visitors to the area simply cannot miss, with its magnificent Victorian architecture and imposing presence. One of the English capital’s largest exhibition and conference centres, the venue is located in the upmarket borough of Kensington and can easily be reached by public transport, taxi or car.

London Underground rail services are available from the nearby stations of:

West Kensington (District line, ten minutes’ walk on foot to the venue)
Barons Court (District and Piccadilly lines, ten minutes)
Hammersmith (Circle, Hammersmith & City, District and Piccadilly lines, 12 minutes)
Shepherd’s Bush (Central line, 13 minutes)
High Street Kensington (Circle and District lines, 15 minutes)
Goldhawk Road (Circle and Hammersmith & City lines, 18 minutes)

Travellers can also make use of nearby overground rail services from Kensington (Olympia) Station, with services regularly running to stations throughout the city and beyond. Full details of timetables can be found by visiting National Rail Enquiries.

Meanwhile, bus services to Olympia London operate around the clock, with the most regular routes including: 9, 10, 27, 28, 49, 391 and N10.

For travellers planning to arrive by car, both the Olympia Car Park and the Olympia Multi-storey Car Park at the venue provide secure parking for motorists and their vehicles.